Many businesses are using gamification to get people hooked on their products and services — and it is working, thanks to smartphones and the Internet.

Berlin, Germany-based Face­book appli­ca­tion met­rics provider App­Stats has done some analy­sis of the top social games in 2012, and noticed that Zynga is both the biggest loser and the biggest win­ner of the year.

If you’re a manager of a large business, you know the challenges involved in retaining talented people, guiding their progress toward important objectives, and having them feel a deep sense of engagement with the organization.…

This post on Explore looks at a fascinating new game from MIT Game Lab. The game imagines a reality where the speed of light is slower. Much slower. This means your movements approach the speed…

With gamification being a great way to retain and engage users, a new study by SessionM shows that their tools helped increase retention by 35 percent and increased engagement by 250 percent.

One of the most difficult things that any developer can do is to try to change user behavior. So difficult is the task, in fact, that’s it’s commonly understood that you simply don’t attempt it.…

Video games in the classroom may seem counterintuitive, but consider games in which students zap cancer cells and engage with strategy and simulations to learn about science and history, for example, and it doesn’t seem…

t’s ironic when you think about it. Just as the entire world starts to tune in to the power of games as a force for user engagement, education and general entertainment, us games designers start…

Anyone who has exerted themselves beyond what they thought possible on the sports field or stayed up all night playing an addictive video game knows how powerfully games can motivate behavior. Competition, rewards and the…

This post was orig­i­nal­ly writ­ten for Half the Sky Move­ment: The Game, a Face­book game that cre­ates real change for women and girls. When you think of social gam­ing, the first image that prob­a­bly comes…