The linked article makes a thoughtful comment on gamification – if it’s just adding ‘badge measles’ to a task, won’t people get tired quickly?
A good point, and a key reason to make sure your gamification project digs deeper. You need to build something that’s fun and truly engaging. Badges alone won’t cut it.
As one commenter says:
If something can survive this trivialization spike, and still retain a catchment of seriously interested people AFTER the spike is over, then there is hope for its survival in the long-run..!