Blog

Take the red pill: have you been gamified?

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Understanding the difference between gamification, simulation and serious games

We are often asked, what are the differences between gamification, simulation and serious games? Well ask no more this nice blog post by Linda King, from G2G3 gives a good answer.

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Gamification Increasingly Transforms Life into Play

Anyone who has exerted themselves beyond what they thought possible on the sports field or stayed up all night playing an addictive video game knows how powerfully games can motivate behavior. Competition, rewards and the…

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Tom Chatfield: 7 ways games reward the brain

We’re bringing gameplay into more aspects of our lives, spending countless hours – and real money – exploring virtual worlds for imaginary treasures. Why? As Tom Chatfield shows, games are perfectly tuned to dole out…

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Gaming gets serious

Have you ever wondered if gamification can deliver? This excellent summary from Deloitte explains the benefits and potential returns that applying game mechanics can bring. We believe that transport can benefit greatly from applying game mechanics…

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Tokyo Game Show highlights smartphones, social games with eye on globalization, new growth

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How Social Games Are Changing the World

This post was orig­i­nal­ly writ­ten for Half the Sky Move­ment: The Game, a Face­book game that cre­ates real change for women and girls. When you think of social gam­ing, the first image that prob­a­bly comes…

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