Have you ever wondered if gamification can deliver? This excellent summary from Deloitte explains the benefits and potential returns that applying game mechanics can bring.
We believe that transport can benefit greatly from applying game mechanics to the domain. To meet stringent EU targets on the reduction of CO2 in transport means that we have to apply technology in smarter ways. The rewards and incentives earned when playing the game while travelling can be used to change behaviour.
If we all play the game, we can travel using less CO2 and have fun at the same time.