Are achievements killing your game?

t’s ironic when you think about it. Just as the entire world starts to tune in to the power of games as a force for user engagement, education and general entertainment, us games designers start getting cold feet about the whole thing because they use a buzzword we don’t really like.

Actually, I don’t want to talk about gamification, at least not specifically. I would define gamification as being what games are doing to other forms of communication and entertainment. This post is more about what games are doing to themselves.

I want to talk about achievement culture.